Privacy Policy

Last Updated: January 2025

MySubsidyMatch.com ("we," "us," "our") is a free service that connects individuals with licensed insurance agents to help them find affordable health insurance plans. We are not an insurance company and do not sell insurance directly. Submitting your information allows us to match you with agents who may contact you directly. We do not sell your personal information to unrelated third parties.

View Terms of Service →

Information We Collect

When you use our website, lead ads, or health insurance matching services, we may collect the following types of information:

Personal details: Name, date of birth, address, ZIP code, email address, and phone number.
Household information: Number of people in your household, ages of household members, and relationships.
Financial information: Household income, employment status, and other factors affecting subsidy eligibility.
Health insurance status: Current coverage, previous insurance, and coverage needs.
Technical / analytics data: IP address, device type, browser details, usage data, cookies, pixels, and similar tracking technologies.
Communication preferences: How you choose to receive updates (email, SMS, phone).

How We Use Your Information

We use the information you provide (or that we collect) to:

Evaluate your potential eligibility for health insurance subsidies and financial assistance.
Match you with licensed insurance agents or brokers who may assist in enrollment.
Provide you with information about available health insurance plans and subsidy programs.
Send notifications about enrollment periods, deadlines, offers, and updates.
Improve and optimize our services, website, and user experience using analytics.
Support advertising, remarketing, and analytics (e.g. via Facebook Pixel, cookies) to reach others who may need health insurance.
Comply with legal, regulatory, or ethical obligations.

Information Sharing & Third Parties

We may share or disclose your information with:

Licensed insurance agents and brokers who may assist in your health insurance enrollment.
Insurance companies offering plans that match your needs and eligibility.
Service providers (hosting, analytics, customer support, marketing tools, tracking/retargeting platforms).
Government agencies or authorized entities when required for subsidy verification, compliance, or audit.
Advertising / marketing platforms for retargeting, remarketing, or campaign optimization.

We do not sell your personal information to unrelated third parties for their independent marketing purposes.

Consent to Contact (TCPA Disclosure)

Important Communication Consent

By submitting your information, you consent to being contacted by insurance agents or their representatives via phone, SMS/text message, or email. Such contact may involve an automated dialing system or prerecorded messages, to connect you more efficiently with health insurance assistance.

Note: Consent is not required to use our service. You may opt out at any time by unsubscribing or contacting us.

Cookies, Tracking & Targeted Advertising

We use cookies, pixels (e.g. Facebook Pixel), and similar technologies to:

Functionality cookies: Remember your preferences and settings.
Analytics cookies: Analyze how our service is used.
Marketing cookies: Enable remarketing / retargeting and deliver ads customized to you.

Cookie Control

You can adjust or disable cookies in your browser settings. However, disabling cookies may degrade site functionality or limit features. We also support mechanisms for opting out of targeted advertising, such as adjusting ad preferences or visiting industry opt-out tools (e.g. optout.aboutads.info).

Data Retention & Disposal

We retain your information only as long as necessary to provide matching services, facilitate agent contact, and comply with legal obligations. For active inquiries, your data is retained through the enrollment process and up to three (3) years thereafter.

Data Disposal: After that, data is securely deleted or anonymized.

Data Storage & Security

Your information is stored and processed in the United States. We employ security safeguards including:

Physical: Secure facilities with restricted access, authorized personnel only.
Technical: Encryption (in transit and at rest), firewalls, secure communications protocols (TLS), intrusion detection.
Administrative: Access controls, staff training, confidentiality agreements, audits, and limited access to sensitive data.

Note: While we adopt industry-standard security measures, no system can guarantee 100% security.

Your Rights & Choices

Depending on where you live and applicable law, you may have the following rights concerning your data:

Access the personal information we hold about you.
Correct or update inaccurate data.
Delete your personal data (to the extent permitted by law).
Opt out of marketing communications and targeted advertising.
Restrict or object to how we process your data.
Port your data in a structured, machine-readable format.

California Residents (CCPA)

If you are a California resident, you also may have additional rights under the California Consumer Privacy Act (CCPA) including the right to opt out of "sales" or "sharing" of personal information, and the right to "Shine the Light" disclosures.

To exercise your rights, contact us at support@mysubsidymatch.com.

Children's Privacy

Our services are intended for U.S. residents age 18 and older. We do not knowingly collect or store personal information from anyone under 18. If we become aware that such information has been submitted, we will promptly delete it.

Additional Disclaimers

Not an insurance provider: MySubsidyMatch.com is a marketing / lead generation platform connecting you with independent agents. We do not sell insurance or make coverage decisions.
Lead generation disclosure: By submitting your information, you request to be matched with insurance agents. We are not responsible for their actions, advice, or service.
State licensing and jurisdictional limitations: Agents are licensed by state; services and availability may vary.
Third-party sites / links: External links may lead you to sites we don't control. Review their privacy policies before submitting data.
No guarantee of eligibility or enrollment: Subsidy eligibility is determined by governments and insurance companies; we cannot guarantee results.

Changes to this Policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or technology. We will post the "Last Updated" date at the top and may notify users of material changes via email or prominent site banners. Your continued use after changes constitutes acceptance of the revised policy.

Accessibility Statement

We are committed to making MySubsidyMatch.com accessible to all users, including individuals with disabilities. If you encounter difficulties accessing content, please contact us at support@mysubsidymatch.com.